Co-Branded Collections Incorporate New Household Furnishings for Children and Teenagers in Nature-Encouraged Variations
SAN FRANCISCO, May possibly 02, 2022–(Small business WIRE)–Pottery Barn Children, Pottery Barn Teen, and West Elm Young ones, portfolio brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s most significant electronic-first, design-led and sustainable property retailer, nowadays announce new collections for youngsters and teenagers as component of a collaboration with renowned interior designer, Sarah Sherman Samuel. The new multi-brand collaboration is Samuel’s initially and only house furnishings partnership in the children’s house furnishings market place. Each piece inside the co-branded collections was thoughtfully made to encompass Samuel’s whimsical however present day aesthetic with the business-primary protection, sustainability and craftsmanship requirements of the West Elm Little ones, Pottery Barn Youngsters and Pottery Barn Teen manufacturers. The collections are accessible now and involve home furniture, equipment and textiles made to expand with your family.
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Sarah Sherman Samuel x West Elm Little ones x Pottery Barn Youngsters (Photo: Enterprise Wire)
“Landscapes and the tender designs observed in mother nature impressed both of those the layout silhouettes and thoughtful components for this collaboration,” explained Allison Spampanato, Senior Vice President of Solution Progress, Pottery Barn Young ones and Pottery Barn Teen. “Pottery Barn Youngsters and Pottery Barn Teen have a deeply rooted dedication to creating pieces that are greater for persons and the world. The selection consists of organic cotton, GREENGUARD gold certified household furniture and supports accountable forest administration utilizing FSC-qualified wooden.”
“We experienced so a great deal fun partnering with Sarah to carry her layouts to lifetime,” reported Jeffrey Hannoosh, Senior Vice President of Product or service Improvement, West Elm. “The intensive breadth of products and solutions, elevated and playful materiality, and thoughtful facts in this selection mirror Sarah’s vision and spotlight West Elm’s commitment to ahead design and style for all ages.”
Samuel drew inspiration for the collaboration from the two sites she has referred to as house when developing just about every piece in the selection: the desert and the forest. These two settings are made use of in juxtaposition, resulting in textural, abstract pieces in distinctive shapes and hues. Samuel was also encouraged by her personal knowledge as a mom, using the colour palettes from her personal children’s bedrooms in pieces like the sand-toned bunk mattress. The imaginative assortment is rooted in references to nature that are playful but subtle, so just about every piece can increase with the little one or teenager. Geometric patterns, curved lines, and hand-drawn scallop detailing, noticed in the furniture and textiles, look comfortable and welcoming to the eye. Just about every design and style was thoughtfully crafted to give young ones and teenagers the prospect to mix and match for a house that is both of those artful and modern-day.
“Partnering with Pottery Barn Children, Pottery Barn Teen and West Elm Kids on my 1st children’s dwelling furnishings assortment is a exclusive minute for me, specifically as a mom,” said Sarah Sherman Samuel. “This collaboration is close to my heart, deeply motivated by my personal children, individual feeling of awe for nature and really like of texture and shape.”
To discover additional about the assortment, stop by www.potterybarnkids.com/sarahshermansamuel, www.potterybarnteen.com/sarahshermansamuel and www.westelmkids.com/sarahshermansamuel. Sign up for the discussion on social media with @potterybarnkids, @potterybarnteen, @westelmkids and @sarahshermansamuel.
ABOUT POTTERY BARN Young ones
Released in 1999, Pottery Barn Youngsters provides exclusive property furnishings accessible on line and in shops globally to generate child-welcoming, eco-mindful, stylish, and impressive areas. Pottery Barn Kids’ mission is to provide the utmost in high quality design and style, sustainability, and safety into each and every family’s household. Items are rigorously analyzed to meet up with the best little one security criteria and are expertly crafted from the greatest products to last outside of the childhood many years. Pottery Barn Youngsters is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Critical Rewards, a absolutely free-to-sign up for loyalty method that provides customers unique gains across the loved ones of manufacturers.
ABOUT POTTERY BARN Teenager
Launched in 2003, Pottery Barn Teen delivers residence furnishings and remedies to build areas that replicate who teenagers are and how they dwell. Obtainable on the web and in merchants globally, Pottery Barn Teen provides the most effective in top quality design with a target on eco-friendly and sustainable supplies that have a very low impression on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s offering of dorm furnishings and necessities with the very same excellent and motivation to type. Pottery Barn Teenager is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Vital Benefits, a absolutely free-to-join loyalty software that delivers customers exceptional rewards throughout the household of brand names.
ABOUT WEST ELM Young ones
Born in Brooklyn in 2002, West Elm is a international style and design business devoted to transforming people’s life and spaces by means of creative imagination, fashion, and reason. West Elm Young ones debuted in 2021. It introduces the brand’s first, modern day designs and ‘Good Design’ method to an array of GREENGUARD, Fair Trade Certified™, and 100 per cent natural cotton products. West Elm Youngsters these days features a lot more than 2,000 solutions for little one, children, and teenagers. West Elm is a part of Williams-Sonoma, Inc. (NYSE:WSM), the world’s most significant electronic-initially, design and style-led and sustainable household retailer, and participates in The Critical Rewards, a no cost-to-sign up for loyalty application that provides users exceptional added benefits throughout the fleet of most effective-in-class manufacturers.
ABOUT SARAH SHERMAN SAMUEL
Sarah Sherman Samuel is a multidisciplinary designer with a movie star clientele, who splits her time amongst Los Angeles, California and Grand Rapids, Michigan. Her holistic design and style approach spans interiors, textiles, home furniture and decorative arts. Sarah is acknowledged for effortlessly combining kinds to generate distinctive spaces that are comfortable but edited and modern day but heat. Her work has been showcased on the covers of Architectural Digest, Domino Journal, Dwelling and so on., and Sunset Journal as very well as in the internet pages of Elle Decoration, Dwell Magazine, Classic Household and Inside Design and style Magazine. Deeply encouraged by the purely natural entire world, Sarah seems to be to nature’s juxtaposition of materiality, sample, texture, and patina to encourage a grounded but natural and organic emotion in the spaces she layouts. Her do the job follows a wabi-sabi strategy, finding authenticity in the surprising and warmth in the imperfect. She believes that a residence must be a legitimate reflection of its inhabitants, a sanctuary whose story will unfold together with its proprietors. To assist anchor that tale, Sarah takes a truly detailed approach, touching each and every element of designing a space. From siting a new-develop to textile structure, restoring the bones of a 200-year-previous relic to bespoke household furniture style and design, personalized developed-ins to wallpaper types, Sarah can take a holistic approach to supporting her customers create their home’s story. She applies a identical narrative philosophy to her business tasks. The consequence is a design and style ethos that feels purposeful still uncontrived, raw but polished, structured however whimsical, much like nature alone. The SSS Design studio was founded in Los Angeles in 2014 and is at present nestled in the woods of West Michigan with shoppers throughout the US.
WSM-PR
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Contacts
Molly Terrell
Public Relations, Pottery Barn Young children & Pottery Barn Teenager
[email protected]
Whitney Woodard
General public Relations, West Elm Youngsters
[email protected]
