Frank Ocean’s enigmatic luxurious label Homer was the communicate of the town when it introduced outta nowhere very last week. It truly is nevertheless rather mysterious — no word on that Prada collaboration but — but at the very least we now have an inside glance at the brand’s New York flagship.
Homer’s push release explains that “the store alone is Homer packaging exploded: built from aluminum and urethane.” Appears imposing but the end result is in fact rather small-important, not as opposed to Ocean and Homer.
Its unassuming facade, cleanse grey counters, and glass shows are offset by flashy shades that borrow from the debut collection of Homer extras. Specially, the wall artwork is informed by the figures and shapes that inform the Homer jewellery and silk scarves, organically uniting the store with the items that it sells.
Mainly because Frank Ocean would not do anything halfway, he truly oversaw the store’s structure himself to be certain it met his specifications. He didn’t do it on your own, of training course, bringing in New York architects Michael Abel (MOS Architects) and Nile Greenberg who work jointly beneath the moniker of ANY.
Homer’s store earlier mentioned the New York Jewelers Trade on Bowery is the only spot to acquire the brand’s accessories and decide on up its lush catalog. Having said that, consumers can area orders for Homer’s merchandise by calling or messaging the store on Signal and they can request a catalog on Homer’s site, where by they must make an appointment to check out the room.
No word on no matter if Homer’s offerings will ever be obtainable in other places or if it’s going to expand to complete-on all set-to-wear, homeware, so on but be expecting a in the same way understated existence for every thing it does heading forward. I suggest, Homer’s Instagram page gathered 6-figures-worthy of of followers in mere days and it still hasn’t posted even the moment.
10 a.m. to 6 p.m. (Monday-Friday), 10 a.m. – 5 p.m. (Saturday)
New York City 10013
+1 212 410 3300