Potocco offers new out of doors collections, under art course of Chiara Andreatti
Italian household furniture firm Potocco announces Chiara Andreatti as its new artwork director, and offers its hottest outdoor furnishings collections by an immersive photographic collection
Italian home furnishings company Potocco has been quietly creating effectively-crafted domestic and outdoor furnishings patterns since the early 1900s. In current several years, the loved ones-run business has opened up to the structure local community via collaborations with the likes of David Lopez Quincoces, Toan Nguyen, and Bernhardt & Vella, who each individual interpreted its artisanal savoir faire with a effectively-described aesthetic language. Amongst its most latest collaborators is designer Chiara Andreatti, who has now been appointed as the company’s artwork director, with the goal of combining Potocco’s legacy with a new poetic and contemporary solution.
Andreatti is a ideal in good shape for Potocco: her perform is aware of craftsmanship techniques, which are usually incorporated into her styles, and her aesthetic sensibility is exquisitely contemporary with just a touch of stylistic nostalgia.
Potocco’s most up-to-date out of doors household furniture collection
A pair of ‘Keel’ stools, by M+V, for Potocco
As Potocco launches a new assortment of outdoor furniture, Andreatti was entrusted to create some striking imagery to present it, marking the Italian designer’s debut at the helm of the company’s collections and impression. The immersive images that introduces the collections is shot at Villa Domus, a 1938 rationalist villa on the Ligurian coast. In this challenge, the company explains, the domestic space is meant as a theatre for the household furniture, which interacts with the architecture and character.
‘I required to recreate really organic and intimate conditions, the place the spontaneity of each day lifestyle could be perceived,’ claims Andreatti, who worked carefully with photographer Francesca Ferrari on the photographic sequence. ‘In this scenario, it is the light alone that gives character to the solutions and layouts the areas.’
New additions to the Potocco outside home furnishings collections consist of the ‘Tibes’ loved ones of seats by Gregorio Facco
Below Andreatti’s path, the new out of doors household furniture collections, together with the ‘Tibes’ seats by Gregorio Facco, are shown along with the house’s minimalist architecture, but also on the nearby cliffs and immersed in greenery. A series described by lightness, ‘Tibes’ comprises a chair, a stool and an armchair composed of a powder-coated metal framework and wonderful hand-woven rope seat.
‘The historicity of a Friulian business founded in the early 1900s carries an vital fat in my role,’ says Andreatti, outlining her proposed direction for Potocco. ‘The top quality of the item remains unchanged there is only a material, textile and chromatic restyling in area and a surely new way of earning their furnishings dialogue collectively.’ For this shoot, she provides, ‘I intentionally chose a spot with a robust modernist character to develop a robust contrast with their richly intended pieces’. §